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Head Of Marketing
Marketing Department, Lahore
Apply By Feb 12, 2022
Job Description (total positions: 1, posted on: Jan 12, 2022)

One of the top fintech company in Pakistan is looking for Head of Marketing. 

  • To oversee all marketing operations of the company and develop its marketing strategy and vision.
  • You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.
  • An excellent candidate who is passionate about their profession and has great knowledge of all things marketing.
  • They can balance a practical mindset with creative business acumen.
  • The goal is to ensure the company’s marketing efforts are successful in helping it outperform the competition.
  •  Who will Manage paid ad campaigns across search, display, social and rearguing networks by conducting extensive keyword research, analysis and testing of keyword performance.
  • Ensure successful campaigns managing to be able to meet the predefined KPI’s.
  • Optimize campaigns across multiple channels to deliver the best return on investment.
  • To identify replicable marketing strategies, tactics and channels.
  •  Plan digital media strategy by translating company business and marketing goals to the digital media space in order to maximize lead generation.
  • He has to oversee the marketing lifecycle of a product or service, from research and development to sales

Responsibilities:

  • Set marketing goals and objectives.
  • Plan, implement and manage marketing strategy
  • Plan and organize marketing functions and operations (branding, communications, etc.), and ensure they project the company’s unique “voice”
  • Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, BTL, etc.)  
  • “Listen” to the trends of the market and direct the market research efforts of the company
  • Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
  • Define marketing strategies to support the company’s overall strategies and objectives
  • Liaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands
  • Selection of outsourcing vendors for different marketing activities and overseeing their deliverables
  • Develop the departmental structure and hierarchy for the marketing department.
  • Negotiate compensation and project details for outside contractors related to marketing and promotions.
  •  Identification of new opportunities to reach new market segments and expand market share.
  • Responsibility work closely with all internal departments and external suppliers involved in the sales and marketing of the service
  • Develop, implement and adhere to communications budget.
  • In partnership with Analytics, utilize analysis of digital media data to maximize results, all in accordance with the, KPIs, and other key metrics
  • Creating and executing a strong performance marketing strategy & execution plan. 
  • Developing and managing digital prospecting and remarket campaigns. 
  • Managing budgets and campaigns across all digital channels
  •  Performs other related duties as assigned.
  • Build a highly efficient team of marketing professionals
  • Create a solid network of strategic partnerships

Required Skills

Facebook Advertisement, Google Ad Words, Marketing Fulfillment, Project Management,

Industry
Information Technology
Category
Marketing
Job Type
Full Time/Permanent ( First Shift (Day) )
Gender
No Preference
Age
35 - 45 Years
Minimum Education
Bachelors
Degree Title
Masters in Marketing
Career Level
Experienced Professional
Required Experience
10 Years - 15 Years(• 10+ years of proven experience in the field of marketing with at least 5 years of hands-on experience in a managerial role.)
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